Communication Theory and Research (European Journal of by Denis McQuail, Peter Golding, Els De Bens

By Denis McQuail, Peter Golding, Els De Bens

This intriguing number of papers represents a few of the most interesting communications learn released over the past decade. To mark the twentieth anniversary of the eu magazine of conversation, a number one overseas magazine, the editors have chosen 21 papers, all of which make major and beneficial interventions within the box of media and communications. the amount is prefaced with an creation by way of the editors and may be a critical learn textual content for students during this box.

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Extra info for Communication Theory and Research (European Journal of Communication)

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Future Research It is indisputable that much more systematic empirical research is needed on the consequences of international television flows. Speculation and guesswork dominate the contemporary scene, and the practice of cross-cultural communication is far ahead of knowledge of its effects. Future research must relate to some kind of generally accepted framework along the lines suggested here. First- and second-level effects must be clearly separated. The dimensions and subjects of transnationalization must be specified and related to programme contents, consumption, perception and gratification.

G. Spain, Canada, the former Soviet empire, Sri Lanka, India. The list is long and growing. A more fruitful area for debate, I suggest, is examination of the resurgent economic determinism at the heart of the globalization rhetoric emanating from postmodernists, media imperialists and corporate publicists alike. Are we witnessing not only an historical process and phenomenon but also the emergence of a new determinist philosophy of world history and social change? Although these are ultimately empirical questions, the ideological overtones are heavy with normative, determinist implications of historical inevitability.

Zolberg (1987: 45), for example, ponders McLuhan’s global village and whether the ‘prevalence of television makes it possible for an event taking place in one part of the world to have an instantaneous effect elsewhere’, a notion that extends itself to investigation of the role of audiovisual media in the political deconstruction of Eastern Europe and the former USSR (aka ‘Democracy for Export via American TV’). For example, re-enacted when we celebrate a new year, a new house, a new child; in this way myths are both historical and psychological, capturing our desire ‘to enter a new History, in a world reborn’ (Eliade, 1968: 33).

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