Die Stellung der deutschen Sprache in Europa und der Welt by Ulrich Ammon

By Ulrich Ammon

Das vorliegende Buch liefert einen breiten und fundierten Uberblick uber die Stellung der deutschen Sprache in der Welt, einschlielich deren Geschichte. Der Autor erklart diese Stellung aus der globalen Konstellation aller Sprachen, vor allem konkurrierender internationaler Sprachen und der Weltsprache Englisch. Dabei untersucht er die Bedingungen internationaler Kommunikation in Handlungsfeldern wie Wirtschaft, Wissenschaft, Diplomatie, Tourismus, Wortkunst, Medien und Fremdsprachenunterricht in ihren Besonderheiten wie auch durchgangigen Bedingungen.
Ebenso werden die Vorteile der starken internationalen Stellung einer Sprache fur ihre Sprecher aufgezeigt und ihre sprachenpolitischen Interessen daraus abgeleitet. Wichtige Themen sind prestige und Funktion der deutschen Sprache in overseas operierenden Unternehmen, in der Wissenschaft, in der Europaischen Union und im web. Auerdem werden die Forderung der deutschen Sprache durch die deutschsprachigen Staaten dargestellt und Verbesserungsvorschlage unterbreitet. Das Buch zeigt auch durchgehend weitere Forschungsmoglichkeiten auf und liefert dazu einschlagige methodische Hinweise.
Die Stellung der deutschen Sprache in der Welt ist der ganzlich neu verfasste Nachfolgeband zum Standardwerk Die internationale Stellung der deutschen Sprache (1991).

Show description

Continue reading "Die Stellung der deutschen Sprache in Europa und der Welt by Ulrich Ammon"

Intercultural Communication : A Practical Guide by Tracy Novinger

By Tracy Novinger

Effectively speaking with humans from one other tradition calls for studying greater than simply their language. whereas fumbling a be aware or word can cause embarrassment, breaking the unstated cultural principles that govern own interactions can spell catastrophe for businesspeople, tourists, and certainly a person who communicates throughout cultural barriers. that can assist you stay away from such harmful gaffes, Tracy Novinger has compiled this authoritative, functional consultant for interpreting and following "the ideas" that govern cultures, demonstrating how those ideas follow to the conversation matters that exist among the U.S. and Mexico. Novinger starts by way of explaining how a massive share of verbal exchange inside a tradition happens nonverbally via habit and manners, shared attitudes, universal expectancies, and so forth. Then, utilizing real-life examples and anecdotes, she pinpoints the generally taking place hindrances to conversation which can come up whilst cultures vary of their communique suggestions. She indicates how those hindrances come into play in contacts among the U.S. and Mexico and demonstrates that gaining knowledge of the unstated principles of Mexican tradition is a key to cementing enterprise and social relationships. Novinger concludes with 9 potent, trustworthy ideas for effectively speaking throughout cultures.

Show description

Continue reading "Intercultural Communication : A Practical Guide by Tracy Novinger"

Explorations of Phase Theory: Features and Arguments by Kleanthes K. Grohmann

By Kleanthes K. Grohmann

Part concept is the most recent version of contemporary syntactic theorizing within the generative culture, the bigger study company referred to as the 'Minimalist Program'. This quantity collects present examine of students who examine the position of formal positive factors within the grammar, handle licensing of grammatical homes within the theoretical version, and significantly check up on specific features of the expression of arguments inside of section concept. The chapters supply a wealth of empirical information from typologically various languages and novel syntactic analyses drawing from all points of the grammar (syntax, semantics, morphology, and phonology).

Show description

Continue reading "Explorations of Phase Theory: Features and Arguments by Kleanthes K. Grohmann"

McQuail's Mass Communication Theory by Denis McQuail

By Denis McQuail

McQuail's Mass communique Theory has been the benchmark for learning mass conversation thought for greater than 25 years. It is still the main authoritative and accomplished advent to the sector and nonetheless deals unequalled insurance of the learn literature.

Fully up to date, this new version includes:

  • New boxed case reports on key study courses, familiarizing scholars with the severe examine texts within the field
  • A new streamlined constitution for higher navigation
  • More definitions, examples, and illustrations all through to deliver summary thoughts to life
  • Major updates on new media, globalization, paintings and economy

McQuail's Mass conversation Theory is the essential source no scholar of media reviews can find the money for to be without.

Show description

Continue reading "McQuail's Mass Communication Theory by Denis McQuail"

Language Decline And Death In Africa: Causes, Consequences by M. Herman Batibo

By M. Herman Batibo

The purpose of this e-book is to notify either students and the general public concerning the nature and volume of the matter of language decline and dying in Africa. It resourcefully lines the most motives and situations of language endangerment, the strategies and volume of language shift and loss of life, and the implications of language loss to the continent's wealthy linguistic and cultural historical past. The booklet outlines many of the demanding situations that experience emerged out of the location.

Show description

Continue reading "Language Decline And Death In Africa: Causes, Consequences by M. Herman Batibo"

Public Spheres and Mediated Social Networks in the Western by Petros Iosifidis, Mark Wheeler

By Petros Iosifidis, Mark Wheeler

Social media is expounded to transform the best way public verbal exchange happens: details diffuses speedier and will succeed in a number of humans, yet what makes the method so novel is that on-line networks can empower humans to compete with conventional broadcasters or public figures. This e-book significantly interrogates the modern relevance of social networks as a collection of financial, cultural and political organisations and as a public sphere during which various political and socio-cultural calls for may be met. It examines coverage, regulatory and socio-cultural matters coming up from the transformation of communique to a multi-layered sphere of on-line and social networks. The significant topic of the publication is to handle the subsequent questions: Are on-line and social networks an unstoppable democratizing and mobilizing strength? Is there a necessity for coverage and intervention to make sure the improvement of entire and inclusive social networking frameworks? Social media are considered either as a device that permits voters to persuade policymaking, and as an item of recent guidelines and rules, similar to facts retention, privateness and copyright legislation, round which voters are mobilizing.

Show description

Continue reading "Public Spheres and Mediated Social Networks in the Western by Petros Iosifidis, Mark Wheeler"

Low-visibility antennas for communication systems by Albert Sabban

By Albert Sabban

Low-visibility antennas have many beautiful beneficial properties, equivalent to being low-profile, versatile, light-weight, small-volume, and inexpensive. Low-Visibility Antennas for verbal exchange Systems offers particular instructions for the improvement of those antennas. delivering worthy perception into rising antenna applied sciences, the book:

  • Introduces the elemental idea of electromagnetics and antennas with few quintessential and differential equations, enhancing accessibility whereas supplying adequate mathematical detail
  • Presents cutting-edge developments in microstrip, millimeter (mm) wave microstrip, wearable, wearable tunable published, wideband wearable meta-material, and fractal published antennas
  • Discusses microwave built-in circuits (MICs), monolithic microwave built-in circuits (MMICs), micro-electro-mechanical platforms (MEMS), and coffee temperature co-fired ceramics (LTCC)

Low-Visibility Antennas for verbal exchange Systems can provide a finished and state of the art research of the layout and alertness of low-visibility antennas, whole with layout issues, computed and measured effects, and an intensive exploration of radio frequency and antenna measurements.

Show description

Continue reading "Low-visibility antennas for communication systems by Albert Sabban"

Mbusiness: The Strategic Implications of Mobile by Stuart Barnes

By Stuart Barnes

MBusiness: The Strategic Implications of cellular Communications offers contemporary idea and proof on instant details applied sciences and their software in company. Such info turns out to be useful in either the study room and for practitioners considering new technological developments.

MBusiness is a truly fast-paced sector and for this reason there's a have to offer appropriate fabric if you happen to desire to comprehend the topic. this article offers contemporary teachings, relocating past current instant expertise guides, and differentiates itself strongly through its emphasis at the strategic enterprise program of cellular communications. It stands aside by way of advantage of the measure of educational rigour with which it tackles the cloth and is a wonderful source for instructing and studying within the school room.

Show description

Continue reading "Mbusiness: The Strategic Implications of Mobile by Stuart Barnes"